- White
- Nylon upper
- Rubber sole
- Azorb Midsole
- Woven N Logo
- Design Inspired By 2000's Era Models
The New Balance 740 channels early-2000s running heritage with its streamlined nylon upper and distinctive woven N logo. ABZORB midsole cushioning delivers responsive comfort whether you're logging miles or just keeping pace with your day. A durable rubber sole grounds the retro-modern design in reliable traction, making these white sneakers as functional as they are nostalgic.
From humble Boston roots, New Balance has an authentic sports style not just for athletes. Classic runners from the iconic 574, 420, 247, 996 to the streamlined 410, in vibrant colours for men, women and kids. Shop our range of retro trainers, backpacks and hats for that casual All-American style.
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Size & fit
Our customers say this style runs small.









