Launch rewind

A New Era Begins

On Wednesday, we made history.

The global launch of SOLE landed on Oxford Street, London, marking the start of a bold new era in street-performance culture.

@mrashleycain was on hand to launch the highly anticipated GTS4 collab from Brooks and Jeff Staple, a moment that saw the Pink Pigeon GTS4, the Brooks lifestyle range, and SOLE itself land in style. Three drops, one statement.

Friends, family, and faces from across the scene turned out to celebrate. From the minute the doors opened, the energy was undeniable. The beats were flowing thanks to a live DJ set from @lenny343 that kept the vibe alive all night, while free drinks and good company made it a night to remember. The atmosphere inside the space was effortless, a perfect mix of chill and electric. A place where people could connect, move, and experience the culture we are building.

The SOLE Oxford Street store set the perfect backdrop. Clean, sharp, and built to feel different. This is not just a store. It is a hub for those who want to stay ahead of the curve, and the launch proved it.

Big energy. Big vibes. Big shoutout to all those that came and joined us for the start of something special.

The good news? You do not have to be in London to be part of it. The Brooks x Staple GTS4 has officially dropped online.

Shop now and join the movement.