SOLE x Hylo x Mafia Moves: The Recap
10.06.25
We took over the streets of London with our friends at Mafia Moves Collective and a great mix of runners who joined us after spotting our social content, flyers, or simply stopping by on the day. The turnout was fantastic, bringing together runners of all levels for a social-paced 5km through some of the city’s most iconic spots, including Oxford Street, Regent Street, and Hyde Park.
hylo stepped up with demo pairs of their seriously comfortable Impact runners, which quickly became popular for the boost and support they provided during the run. Everyone also received exclusive SOLE x hylo activewear tops to represent the crew in style. The energy was high, and the atmosphere was all about fun, community, and moving together.
After the run, we headed upstairs at the SOLE Oxford Street store where the vibe shifted to laid-back recovery mode. Refreshments were on hand, including gluten-free beers and IPAs generously provided by @roostersbrewco. It was the perfect spot to chill, socialize, and celebrate the effort with like-minded people. On top of that, all runners received a special discount to use online or in-store, so they could continue the SOLE x hylo experience.
The event was a reminder that running doesn’t have to be serious or competitive. It’s about connection, feeling good, and enjoying the city with friends new and old. We’re excited to keep this momentum going and look forward to hosting many more events like this in the future.
If you missed out, no worries. You can catch all the highlights, photos, and footage over on our Instagram at @solestorehq. Stay tuned for what’s next.
