- White
- Nylon upper
- Rubber sole
- Azorb Midsole
- Woven N Logo
- Design Inspired By 2000's Era Models
- Black
- White
The New Balance 740 brings Y2K-era running aesthetics into the present with its bold silhouette and retro appeal. Built with a lightweight nylon upper and cushioned Azorb midsole, this trainer delivers responsive comfort whether you're logging miles or running errands. The woven N logo adds a signature touch to a design that honors New Balance's archival performance heritage while keeping pace with modern street style.
From humble Boston roots, New Balance has an authentic sports style not just for athletes. Classic runners from the iconic 574, 420, 247, 996 to the streamlined 410, in vibrant colours for men, women and kids. Shop our range of retro trainers, backpacks and hats for that casual All-American style.
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Size & fit
Our customers say this style runs small.






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